BRUSSELS, Jun. 28 /CSRwire/ - Bridgestone has announced the launch of Enliten, a new innovative lightweight tyre technology that represents an unmatchable reduction in material and rolling resistance performance to contribute to the reduction of a vehicle’s CO2 emissions, while providing the same wear life as a standard original equipment tyre. Benefitting car manufacturers, drivers and the environment, tyres with embedded Enliten technology also improve the vehicle’s handling and stability to increase driving pleasure. More sustainable, more efficient Today, dwindling resources and climate change are two global megatrends bearing huge pressure on the environment and automotive sector. European legislators have reacted by setting increasingly stricter targets on original equipment manufacturers (OEMs) to reduce the CO2 emitted by their vehicles. Enliten is Bridgestone’s latest breakthrough solution to achieve those goals through original equipment tyres. The technology reduces the rolling resistance of a passenger tyre by, on average, 20 percent from a standard premium summer touring tyre. This enables tyres with embedded Enliten technology to help reduce fuel consumption and CO2 emissions in combustion vehicles, while also extending battery life and vehicle range in electric vehicles. Enliten enables passenger tyres to be reduced in weight by, on average, 10 percent from a standard premium summer touring tyre. This not only ensures that less raw materials are used to manufacture the tyres, but also contributes to the reduced rolling resistance. Enliten is able to achieve all that without any trade-off on tyre wear or safety. The technology even improves the vehicle’s handling and stability to increase driving pleasure.