Eco-friendly tyres deliver measurable benefits for the environment: Reduced fuel consumption: These new tyres include silica to improve performance and provide better traction than conventional tyres. Silica reduces friction between the tyres and the road surface, improving performance, adding life to your tyres, and reducing carbon emissions caused by tyres reacting to friction on the road. Fuel efficiency: The reduced friction also reduces fuel consumption. Your car doesn’t have to “fight” the road, because your tyres are making driving a lot easier. The net fuel saving is 3-5%, which is a lot of fuel, and a lot of money, over time. Imagine reducing fuel consumption and exhaust fumes by 3-5% over the average life of a car, and it’s a big upfront saving, as well as reducing emissions. Recycling: Tyre recycling is the new black in the tyre industry for top quality, top brand tyres. Don’t be too surprised to see your favourite brand advertising that your tyres are recyclable, and your local tyre dealer doing their bit for the environment by collecting tyres for recycling