WHAT ARE ECO-FRIENDLY TYRES? Monday, June 26, 2017 Eco-friendly tyres are friendlier to the environment than you might think. They’re designed to achieve specific environmental goals, and most of the world’s top tyre manufacturers are making them. Interestingly, many eco-friendly tyres are also delivering better tyre technology, too, improving tyre performance. These tyres are a win for the environment, a win for drivers, and a win for car performance as well.